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NEW! Upinion utilises the latest in smartphone technology to deliver real-time research and feed-back, with multiple uses for publishers such as supporting editorial, testing ads effectiveness and delivering brand feed-back.

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Mediaedge: cia
81-94% of public place readers take action based on magazine content whether editorial or advertising
Engaged readers
More than 80% of readers of magazines in waiting rooms take actions based on the magazine content.
Improving client experience
97% of people said "waiting rooms provide things to read while you wait".
Captive audience
85% of people at waiting rooms said they didn’t mind waiting if magazines were available.
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