Research, insights and feedback redefined...
Upinion is software that harnesses the power of smartphones to help you engage with your readers or any other audience to deliver real-time feed-back and help you make better business decisions. Surveys can be conducted while the respondent is "in the experience" or fresh from it. Responses can be based on momentary reactions rather than faulty recall at a later time.
Smartphones have become the preferred means of engagement and are able to deliver significantly higher response rates in a much smaller time frame. Upinion can be used to help gauge themes that appeal to consumers; to assess branding and covers, to evaluate marketing actions, test advertising effectiveness, understand time spent in media and conduct poll testing during brainstorming sessions as well many other functions. Surveys can be triggered by smartphone sensors such as geo-locations to help reach your audience at exactly the right moment and with feed-back received in real-time the data is more immediate and can link opinion more strongly to behaviour.
HOW IT WORKS
1 - TARGET WHO YOU WANT TO ASK
Invite your readers, customers, prospects or any other audience to take part in Upinion and let them answer any question or questions you have. Filter your audience by profile, schedule questions by time and date, split timelines to create dynamic surveys and apply powerful sensor based technology to reach your exact audience in the moment of experience.
2 - ASK A QUESTION
You can start a real-time conversation with your audience or structure a complex and dynamic survey to send out at a defined point in time. Choose from many different question types including; multiple choice, open ended answers, ratings, images selection questions, image submission requests, diary based questions and send these to your target audience from your mobile, tablet or PC.
3 - GET REAL-TIME RESULTS
View results and statistics in real-time, share results with your respondents, create and share reports with colleagues and export your data to the systems you already work with.
>MORE UPINION FEATURES
Upinion chart showing dynamic questioning and real-time results.